Simple and easy are not often mutually inclusive; one doesn’t always (or often) indicate the other.
This is something we tend to forget when framing our expectations or estimating our plans.
Simple does not mean easy.
Building a business is simple (but far from easy). Allowing your faith to inform how you work and live is simple (but certainly not easy).
Writing everyday, drawing boundaries, forging powerful habits, persevering through failure, taking beautiful photographs, living with integrity, staying fit, prioritizing your spouse, learning a new language, being compassionate, leading with empathy and justice, eating well, practicing mindfulness, cultivating rock solid relationships, being self-aware, delighting customers, building a brand, hiking a mountain, moving to a different culture, creating a bulletproof spiritual life — all relatively simple, but none easy...
…yet, nothing worth having ever is.