The word ’scale’ in a business context is usually synonymous with boundless growth.
James Clear showed us that growth is hardly ever linear and often is either exponential (growth increases faster as time progresses) or logarithmic (growth slows as time progresses) depending on the area of your business or life you are trying to grow. And if we zoom in, we may also see that growth laden with valleys and false peaks and plateaus and stalls.
I have friends whose primary goal when launching their business was to hit critical mass as quickly as possible. This allowed them to establish and ‘trade’ on their company's reputation and portfolio of work rather than the connections and networks of our founding partners. They were seeking growth and scale relentlessly. They have achieved growth but if you'd ask them, they'd tell you it was anything but linear. Or where it may seem boundless and neat, that neatness came at the expense of some other area of their business or lives.
We so badly want to make our path (in work and life) nice and neat and graph-ready. When we frame our expectations for up-and-to-the-right-type growth we are setting ourselves up for failure. What if we realize growth is more like scaling a mountain than an up-and-to-the-right linear path. What if we realize true growth comes with false peaks, detours, getting lost, being found, only to realize you were lost in the first place.
There is a lot of credence to learning from others who have gone before you; to following the path and listening to the wise sages that will help you identify and navigate the obstacles in your business and life. It’s natural to avoid hard stuff and constantly looking for the clean, easy, safe, and sanitized path that promises boundless linear growth in our careers and lives. But it may be much more effective to embrace obstacles and failures as necessary milestones to achieving lasting growth.
Want Growth? Then do, even if it might fail.
Part of growing is doing a thing even or especially if it may fail. We hear a lot about this in the start-up world — fail fast. fail often. Yet we still tend to avoid this in other areas of our lives we want to grow in.
So there in lies the growth. It’s not enough to just know the reason for something, we must DO. To grow we need the inquiry and learning, data-points, iteration, and intuition and intelligence which only come from doing.